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Pesquisa & Inovação

Google lança função para conectar MPEs e clientes diretamente na página de buscas

12 de junho de 2019 Nayanna Ximenes

12-06-2019 || Fonte: E-Commerce Brasil

Nova página da busca do Google permitirá a clientes e lojas se conectarem (Foto: Divulgação/ E-Commerce Brasil)

O Google anunciou, nesta quinta-feira (6), uma nova funcionalidade do Google Meu Negócio que permite a um consumidor seguir uma loja (veja a foto abaixo) e entrar em contato com a marca diretamente pela plataforma de buscas.

A ferramenta, que foi divulgada durante o evento Google For Brasil, vem para alavancar ainda mais a participação de micros, pequenas e médias empresas no varejo online, mesmo que as lojas não tenham um e-commerce.

As lojas também poderão conversar diretamente com seguidores para enviar ofertas e atualizações em primeira mão. A funcionalidade ficará disponível para todos os lojistas ainda em junho.

Cada pessoa pode acompanhar quantos estabelecimentos desejar dentro da Busca e do Maps, que vão enviar notificações sobre as novidades.

Em um exemplo dado pela própria empresa, é possível ver uma loja enviar um cupom de 20% de desconto para um consumidor que acabou de seguir a loja no Google.

“Democratizar o acesso à internet inclui empresas e pessoas. Em 2018, as ferramentas de busca e publicidade do Google ajudaram a movimentar R$ 41 bilhões em atividade econômica”, afirmou Fabio Coelho, presidente da gigante das buscas. O número está disponível no Relatório de Impacto Econômico feito pela empresa.

Outra nova ferramenta é a oferta de boas-vindas, em que os comerciantes poderão enviar para seus novos seguidores, estabelecendo um vínculo com os novos clientes.

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