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Capital Economia

Pesquisa de compras natalinas na Capital aponta que 83% da população ganhará presentes

16 de dezembro de 2019 Nayanna Ximenes

Neste natal 83% da população não vai ficar sem o presente, é o que aponta a pesquisa quantitativa realizada pelo Procon Municipal Campo Grande, no dia 12/12/19, onde foram entrevistados 100 consumidores, na região central da Capital.

Os principais presenteados serão os filhos 43%, pai e mãe 30%. Nas compras a opção para as roupas 33%, brinquedos 25%, eletrônicos 13%, calçados 11%, cosméticos 8%.

Conforme a pesquisa 31% dos entrevistados vão investir R$ 100,00; 53% entre R$ 100,00 e R$ 200,00; 12% entre R$ 200,00 a R$ 5000 e os sortudos que somam 4% vão receber presentes acima de R$ 500,00.

De acordo com o subsecretário de Proteção e Defesa do Consumidor, Valdir Custodio da Silva. Na parte qualitativa, foram entrevistados consumidores maiores de dezoito anos. Os dados pesquisados serão arredondados facilitando a interpretação na visualização dos gráficos.

“O questionário foi composto de questões múltipla escolha, sendo que, algumas questões obtiveram duas ou mais respostas. Os dados foram exemplificados em gráficos”, frisa Valdir Custódio.

“Definir o perfil de pesquisa por meio do Procon Municipal, é importantíssimo ao seu planejamento estratégico. Quando a gente informa quando, onde e como o consumidor fazer suas compras nós estamos também auxiliando que o comércio se previna, evidentemente sempre na perspectiva do direito do consumidor”, finaliza Valdir Custódio.

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