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Cotidiano DESTAQUES

Governo do Estado lança campanha de conscientização contra a dengue

27 de janeiro de 2023 Redação

Nesta sexta-feira (27) o Governo do Estado de Mato Grosso do Sul irá lançar na mídia uma arrojada campanha que vem com o slogan que é uma mensagem direta à população: ‘Vença a Dengue sem Zum Zum Zum. Mantenha o quintal limpo. É pá pum”.

A ideia foi construir uma campanha que incentivasse a população a praticar o combate efetivo contra a dengue por meio de medidas simples. A campanha traz a personagem da ‘vovó’ que representa a figura do cuidado para nós e que incentiva todos a fazerem as medidas simples de combate à dengue que muitos conhecem mais acabam não praticando no dia a dia.

O VT de televisão remete a filmes de sucesso no cinema, como ‘Sinais’, ‘Karatê Kid’ e o ‘O bom, o mau e o feio’, além de fazer a fusão entre a animação e a realidade do dia a dia no mesmo roteiro, com o intuito de atingir todas as faixas etárias da população para que todos se unam neste combate necessário ao mosquito da dengue.

A campanha também vai integrar as secretarias do Governo do Estado como a SES (Secretaria Estadual de Saúde) e a SED (Secretaria Estadual de Educação), que vão realizar ações de conscientização da população em suas áreas de atuação e terá atividades durante todo o ano, com ênfase nas épocas de chuvas intensas que é quando os focos de criação do mosquito aumentam por conta das águas acumuladas.

Comunicação do Governo de MS

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