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MS recebe prêmio internacional de criatividade sobre turismo de pesca

1 de agosto de 2021 Redação

O turismo e o mercado publicitário sul-mato-grossense conquistou bronze no Prêmio Lusófonos da Criatividade, festival internacional sediado em Portugal. O filme produzido para a Fundação de Turismo de Mato Grosso do Sul faz parte da campanha de pesca lançada durante a pandemia, em 2021. A campanha vinha sendo reconhecida pelos maiores portais de publicidade do mundo, como ‘Best Ads on TV’ e ‘Ads of the World NYC’ , e com o prêmio reforçou a importância de conquistas como essa para o nosso estado, levando para o mundo o potencial da publicidade local e as riquezas naturais de nosso MS.

Bruno Wendling, diretor-presidente da Fundação de Turismo do MS, diz estar feliz por esse reconhecimento. “Esse é o único prêmio internacional da língua portuguesa na área do audiovisual. A campanha, de fato, é muito criativa e foi muito bem recebida pelo trade e pela audiência. O turismo do MS já tinha sido premiado pelo ‘Best Ads on TV’, que analisa as melhores peças publicitárias do mundo semanalmente, e isso só reforça a capacidade da Fundtur de trabalhar bem a sua segmentação e acompanhar passo a passo a elaboração das campanhas. E, claro, também reforça a competência e criatividade da agência de publicidade e da produtora que nos atende”, comemora Wendling.

Para a diretora de Promoção e Mercado da Fundtur, Karla Cavalcanti, a qualidade da comunicação impacta tanto quanto o produto. “As premiações comprovam que o Mato Grosso do Sul está sendo promovido com campanhas à altura dos produtos turísticos que temos no estado, que são de alta qualidade. Essa campanha conseguiu falar a linguagem do público e passar a mensagem com humor, o que fez com que ela tivesse tanto sucesso não só entre o público, mas também no mercado publicitário”, exalta.

Confira o vídeo do turismo de pesca do MS premiado internacionalmente: Turismo de Pesca 2021

Portal do Governo MS

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