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Pesquisa vai traçar perfil dos turistas que visitam Corumbá

15 de julho de 2021 Redação

Pesquisa desenvolvida pela Prefeitura de Corumbá, por meio da Fundação de Turismo do Pantanal, junto a 16 empreendimentos de hospedagem, vai traçar o fluxo e perfil dos turistas que visitam a região pantaneira. A iniciativa será aplicada de forma moderna e dinâmica, por “QR Code”.

A pesquisa tem como objetivo identificar o fluxo de turistas durante o ano, que se instalam nos meios de hospedagens da cidade. Além dessa, outras informações serão obtidas, como por exemplo: origem de país, estado, idade, motivação da viagem, dias de permanência, quantidade de vezes que já veio á Corumbá, porque escolheu Corumbá, se indicaria a cidade para alguém.

De acordo com a diretora-presidente da Funtur Pantanal, Elisângela Sienna da Costa Oliva, a pesquisa está sendo aplicada em 16 empreendimentos, por meio de QR Code entregues por técnicos da Fundação de Turismo aos estabelecimentos participantes.

“Esse sistema não identifica o empreendimento de hospedagem, o que dá total imparcialidade ao turista-pesquisado. Dessa forma, poderemos com mais precisão, traçar um perfil desse turista. Essas informações, o Observatório de Turismo fornecerá aos empresários, para que possam traçar estratégias de atendimento ao seu cliente”, afirmou Elisângela.

Ainda de acordo com a diretora-presidente, a pesquisa será divulgada junto aos empresários e, posteriormente, será aplicada em hospedagens rurais, setores de alimentação e bebidas, e barcos-hotéis.

Paula Navarro com Ascom PMC

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